Adsense is Google's Advertising Innovation For Website Developers

There's a report circulating on the Internet that the 'glory days' of Google Adsense are over -- because of a simple anti-website-publisher change that Google made to its Adwords program earlier this year. Adwords is Google's contextual advertising innovation for Internet advertisers that lets any average person (or small business, or large company) set up his/her/its own ads -- to appear either on the Google Search Engine Page or on website pages like ours, or on both. Adsense is Google's advertising innovation for website developers, which gives websites like ours the chance to earn small dollops of cash each time a site visitor clicks a contextual ad we display. Adsense helps website developers defray expenses related to website improvement and maintenance. For more details go to www.yourgoogleincome.com. The aforementioned 'Death Of Adsense' Report, states that Google changed its Adwords Program in March 2006 to allow Adwords advertisers to bid a separate price for ads that displayed on the Google Search Engine Page as opposed to ads that displayed on website pages.

From that date forward, an Ad words advertiser could bid high for favorable Search Engine results (which, it is the claimed, are generally more beneficial to advertisers) and bid low for well-placed ads on websites (which, it is claimed, are generally less beneficial for advertisers). And, according to the author of 'Death of Adsense', that's exactly what advertisers have gradually done over the last 6 months -- causing Adsense revenues for websites to wilt badly.

Because we joined the Adsense Program around the time that the change was being implemented (unbeknownst to us), we really can't compare our experience now with the so-called 'glory days' of Adsense.